Here is a recent video I produced last week and look at all the views and shares it has received on Facebook!
1. Best Way To Tell Your Business Story
Introduce yourself, your brand and your product within a 2-5-minute span and see your sales sky rocket. You can tell your story and get in front of thousands of customers. Video marketing allows you to explain your services, product, brand in a creative way which people can understand. Many people do not have time to read long blog post, but many watch videos on Facebook; so if your video is created cleverly, they will watch and remember you.
2. Increases Brand Awareness
Small business owners have passion, and there’s no better way to showcase that passion than by video. Customers like to see who is behind that passion, and you can benefit from this by introducing yourself to your community. Video not only allows you to educating your viewer, it also builds trust and authority. As you provide your customers with great content they will see how valuable you and your business are. Did you know more people remember videos than written content?
3. Ads Have An Increased ROI
Facebook allows you to pin point your target audience. If you know who you want to target, you can very easily do so with Facebook. And once you do, those post can be shared, that is the digital equivalence of word of mouth. Videos on Facebook can very easily go viral which will enhance your selling margins. Paper ads are yesterdays’ selling technique, today it is all about getting your business on Facebook. Just look around, and you’ll see people on their phone. Your smartphone is the new television. No longer do you need to send your video ad to a costly television station. Running promotional ads on television is costly and not as effective as they used to be. Facebook allows you to run your business video ads in a few simple steps and at a very low price, which allows you to benefit from greater ROI.
4. Increase Sales
Businesses who focus on video are growing their revenue more than 45%. It’s a proven fact that customers are more attracted to buying after watching a short video. You may be flustered with how you can accomplish this? But I am here to tell you that there are creative people out there waiting to help you succeed with creative video. Videographers understand this medium the best, and they are the professionals that can help you succeed. Do yourself a favor and hire a videographer to create a stunning video that can reach thousands of potential customers. Now is the time to take advantage of using Facebook for your video needs. I will leave you with these three words; lights, camera, action!
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. I am a five time Telly Award winner.