In this blog I will explain how I used one light to help create a dramatic look for my story profile video “Determined.”
My friend has been training his daughter to box since she was three years old. She is now 13-years old and has a very hard punch. I wanted to do a short profile on her and ask her why she trains so hard. I knew I wanted to shoot this profile story with one light. The mood I was trying to create was a dramatic one.
For the interview I chose to light from the side, instead of at the normal 45 degree angle. Lighting this way gave the interviewee a more dramatic look with just part of her face lit. Funny story is I forgot my soft box. However, I was able to find a standing clothes rack that I was able to drape some silk with and shoot through. It created a very soft look but because I positioned the light camera right, it also allowed for drama. I placed an additional silk around the light barn doors to soften it even further. For those who are curious on what type of light I was using it was the Aputure 120 Mark ll.
Once the interview was complete, I took both silks down and added a 30 degree grid to the front of the Aputure light. This gave me more directional light which I was needing. By focusing the light in a narrower pattern, I was able to place light only on the boxer while she was training. The light was up high around 7-8 feet and I used the barn doors to cut the light from bouncing onto the ceiling. By back lighting my subject I was able to get a cool silhouette. The light was able to wrap around the boxer when she moved back and forth and right to left, which allowed me to see her face even thought there was no light hitting her from the front. If I did place the light in front of her it would have given a flatter look and that is not what I wanted at all.
So, in conclusion, depending on what type of story you’re producing will dictate many things; one of them and most importantly is the lighting. I did not need a lot of light to pull this off because before I even showed up, I envisioned what it could look like. I had an idea, the look I wanted and thankfully it came together. It’s also a good idea to know how you can light a subject if you forget your soft box. Learning how to light and the characteristics of it help you out tremendously when you do not have the go-to tools like I did on this shoot. I hope this helps you and if you found this information useful please share it with someone you feel can benefit from it as well.
If you’re a business, or organization you are looking for ways to expand your business and attract more customers. Video marketing is a great way to expand your business in 2019. Videos are being played on Facebook, Instagram, websites you name it they are playing. Creating videos for social media is a great way to get the word out about your business or special offer. However, just like you, many other businesses are creating videos to captivate their audience. With so many videos fighting for attention there is quite a lot of competition and some are creating noise. So how can you create a video or a set of videos that will help you stand out from the crowd in 2019?
The truth is your phone in your pocket is an amazing tool. But if everyone else is using their phone to shoot their own videos how are you going to stand out? I will tell you how you can stand out…hire a professional videographer. Videographers can help create stunning imagery that you just can’t. Whether it be due to the lenses they choose, cameras they use, or the education that backs up their skill, they are professionals in a field that you’re not a part of.
Let me break it down for you so you can understand why hiring a professional is a must for your business to stand out in today’s video market place. I am going to start out with the most basic of reasons. Most professional videographers have gone to school for their craft, or they have been in the business for many years in which they have learned the skill. They understand what lenses to choose to create the imagery, they understand the importance of creating shot lists and scripts so that you can put your best foot forward.
Your phone can’t compete with a broadcast camera such as the GH5s. These cameras do exceptionally well under low light conditions, have better dynamic range, and have bigger sensors for that lovely blurry background called “bokeh,” that everyone desires.
Videographers understand how to light interviews, as well as products. Lighting goes a very long way and if not done correctly, it is one of the first signs of armature videos. Depending on the story being told lighting will dictate the way the videographer will position their lights. When you use the office lights to light yourself you are doing yourself a disservice. Most lights in offices have a very greenish tint and if you’re only using those that are attached to the ceiling you will have dark circles around your eyes in the videos. Therefore, it is important to pay attention to lighting and how best to accomplish the look that fits your video needs.
Next is sound. Have you ever heard the ridiculous sound from a phone? It sounds hallow and it not only picks up your voice, but it picks up everything else that can be heard. The phones use an automatic gain control for volume which means it hunts for any sound to record. Professional sound recorders can record in manual mode which means you dictate what is being picked up by the mic and by how much. What kind of microphone will you be using with your phone? This is another reason to hire a professional to record your marketing videos for social media. All microphones are not the same and they are tools to be used in different circumstances. Is the room you’ll be recording in echoey? If so, you will want to record with a hyper-cardioid or super cardioid microphone. These mics are highly directional and pick up only what is in front of them such as your voice and not the sounds to the side of them. These mics cannot be plugged into your phone because they require phantom power. Phantom power is usually 48 volts and is used to power most cardio microphones.
I can go on and on with reasons why it is not wise to shoot your own videos. If you’re shooting who is working? Search for a videographer who has experience with storytelling, interviewing, and one who has a good reputation. Your video will stand out and will rise above the noise that plagues the internet. I wish you will for 2019 and I hope your business videos are a success for 2019. I would like to know what you think makes a good video and why you think it is important to hire a professional to create your videos for your business.
If you would like to discuss videos for your business feel free to email me at: email@example.com or visit my website to view my work www.cookfilms.co
Many companies' video strategy efforts fail. I produce short films and high-quality video content that successfully communicates their message and allows them to be confident and stand out from the crowd.