One of the main purposes of a nonprofit organization is to advocate for a particular social cause or point of view. Nonprofits that focus on the community are focused on providing services locally or globally. The hidden gem that nonprofits have is this: compelling stories. All nonprofits have a back story to them, and they have stories about who they serve and how those who are being served are benefiting from them. When you add a video which tells a story about a nonprofit you have gold. Sure, you can print a story and it has meaning and purpose, but when you wrap a story around particular individuals you have something very special. Stories that are told visually can create an emotional connection. Mental imagery is far more superior then auditory stories. Did you know that more than 70% of our brains are dedicated to visuals?
Nonprofits can really benefit from visual storytelling. All they need to do is pick out individuals that are willing to tell their story on camera. What I like to do is speak to the head of the organization on camera so that they can explain to the viewers what their nonprofit is about, who they serve, and why they do what they do. With the help and direction of the nonprofit, I interview some of the individuals who receive help or services from the nonprofit. This combination if done correctly, can provide a great story for the nonprofit. Now the nonprofit can place this video on their website or facebook page. You would be amazed on how well a heart-felt story can help explain the mission of a nonprofit. And when people understand what the nonprofit does for the community the more willing they are to provide them with financial support as well as mental support.
If you are interested in promoting your nonprofit feel free to contact me at email@example.com or you can view my work at www.jeffreycookvideography.com
#nonprofit #charity #causes #fundraising #videoproduction #jeffreycookvideography #dogood
Wedding videography can be expensive. Both you and your fiancé what a wedding video but you just can’t believe the pricing. Capturing a wedding is hard work. Events throughout the wedding only happen once so the videographer has to be on their A game at all times. It is stressful, but if done right, you’ll have memories that beat photos any day. Wedding videos capture the sound, the visuals, the moment.
I have created a very affordable wedding package for those who want a video but do not want to spend a whole lot of money. At Jeffrey Cook Videography we offer 4 hours of videography for $1400, which can include your ceremony and some of your reception. The package comes with 2 videographers as well. I have shot 4 hour wedding packages where the couple really did a great job at placing many the events that occur during the reception back to back. So, they had their ceremony and a lot of their reception on video. It is all about planning, and if done right, it can save you money. Feel free to check our work out at www.jeffreycookvideography.com
#jeffreycookvideography #fresnoweddings #weddings
Here is a comparison test indoors with the Audix scx1 hc vs Rode NTG 3. When I was looking for a microphone for indoor dialogue I came across the Audix. There were great reviews but really not many audio tests. Both mics were set to 0 db with the limiter on my C100 set to on. Both mics were recorded with the volume set to 5 on the C100. I did not remove any noise and what you hear is what you get. Both microphones were set at the same distance from the talent (roughly 12 inches). The setting is a open room with no couches, I really wanted to see how well the Audix would perform and to see if it would record the reflection bounce. The room is full of tile as well. Rode is a great microphone but I think I will use it outside and keep my Audix with me inside.
The Audix sch1 hc has a hypercardioid polar pattern. The Rode NTG-3 has a line-gradient supercardioid polar pattern. Microphones that are Hypercardioid work best when you are recording dialogue indoors.
So you have a camera and think you can shoot your own promotional video? You have dabbled with your camera before at family functions. It should be easy for you to create stunning imagery, great audio, and a story to convey your message. Plus, you will be saving money.
It is sad to say, but many people think this way. Just because they have a camera they think they can create a successful video for their business, event, or for their website. Wake up and smell the coffee…It will look and sound terrible if you think you can handle this job alone. Just because I have pots and pans and a stove does not make me think I can compete with chef Ramsay. I cook on a daily basis, but that does not make me a professional chef.
If you are planning to promote your business, event or website you really should put down your camera and let a seasoned professional videographer do the job for you. Saving a few bucks shouldn’t be your focus. Too many businesses have tried to create promotional videos and have suffered because of how unprofessional they look and sound. Not only will your video look cheesy, but your clients and possible future clients may be turned off by this approach.
Five reasons why your video will look and sound poor if you decide to shoot your own video:
If you are capturing a live event such as a march, it is best to capture it with a moving camera. I have recoded several marches in my day from the sidewalk with my camera on a tripod. I have also put my camera on my shoulder and walked in the march capturing what I could up close. Now, I capture marches with a glidecam stabilizer. This allows me to walk freely, be part of the march and capture beautiful imagery without constant shakiness. Some people just hold their camera in their hand and walk with it, which creates this bumpy shake. By using a stabilizer like the glidecam, you really up your production value. My professor once told us that the best way to capture video is to be part of it; not simply point the camera at the action, but to be part of the action. So next time you plan on covering an event such as a march, think about getting yourself or hiring someone who has a stabilizer.
Your wedding is quickly approaching and you have found all the vendors you wanted. You have paid for the catering, the venue, the photographer, the flowers and more. What’s this….you have some extra money for the wedding, that is great news. A fantastic idea comes to mind, why not hire a videographer? Sure, you have a little bit of money left over after all the expenses and it would be nice to have a wedding video…right? So you begin your adventure to find yourself a videographer. Your wedding is a few months away so it should be doable. As you begin your search on the internet you notice quite a bit of price variations. Some videographers charge as low as $599 and some are close to $3000. Why is there such a difference in pricing? Well, I will tell you why. More than likely, the companies who are charging only $599 usually have rookies behind the camera. The company does not pay a high rate for their videographers because they haven’t mastered the craft. I had a client who almost hired a company from Los Angeles to shoot their wedding. The company asked for the entire payment up front, and did not want to meet with them to discuss the details of the wedding. This was a scam and I am glad she reached out to me before she signed with them. So you think to yourself, how bad can a $599 package be? Well, I have heard horror stories where the videographer, yes one videographer for the entire wedding did not show up. Or better yet, shooting everything hand held, no tripod. You might as well of hired your uncle Bob to shoot it for free.
Most people do not think of hiring a videographer for their wedding until it is too late. When you do find one that you like, guess what……they’re booked. There is a good reason why they are booked too. Many videographers who shoot weddings are storytellers. The guys who shoot weddings for $599 are simple capturing the wedding. If that is what you want then great you save a whole lot of money. But do not get disappointed when it comes time to watch your wedding video.
Storytellers, like myself, pride themselves in developing a story surrounded by the couple, the venue, the friends and family. We go to great lengths to capture all that we can and doing so by using a variety of tools. One of my favorites is the Glidecam. This tool, when used properly can enhance your wedding story to the next level. What a stabilizer does such as the Glidecam, is allow the camera movement through space. Imagine the camera floating while getting shots. You may have seen something similar in movies, where the camera follows an individual during a scene. Stabilizers allow you to move with the camera in hand without the jerky steps you see when someone is just walking with a camera in their hand. There is a big difference. As storytellers, we also incorporate the toasts. Many wonderful things can be said during toast, and this is where you can lay down the foundation for your wedding film.
My point is this, if you are interested in a wedding video (film) book your videographer a year in advance. This not only secures the videographer for your date, but it shows the videographer how much you value his or her work. Do not go cheap, you only get married once….or at least you should. Click here for my wedding film example.
Jeffrey Cook Videography does more than just wedding films. We produce mini documentaries, promotional videos for businesses, and public service announcements. We strive for excellence, and have fast turnarounds on all of our projects. I have captured everything from George Bush when he visited the Central Valley to James Brown. For more info: www.jeffreycookvideography.com
The streets of Fresno city are cluttered with garbage. When driving through some neighborhoods you can see fast food bags in the middle of the streets, cardboard boxes full of trash in the gutters, and if you’re lucky you may see a mattress laid out on the corner. Trash is a huge problem in Fresno and it needs fixing. You do not have to be rich to be clean…just throw away your own garbage instead of littering. At times I feel like I am driving through a dumpsite. Please share this public service announcement that I produced. Hopefully someone here in Fresno will listen and help this cause.
At times you may want to take your camera off the tripod so that you can incorporate moving shots. One way of getting really great movement is by using a glidecam stabilizer. Many people who use the glidecam complain that their arm and back get sore after using it. I agree, it can take a toll on your arm if you do not have a vest (which will distribute the glidecam weight). If you are flying your camera without a vest there are some exercises you can benefit from doing. There are more than just the following I listed, but these exercises are a beginning. You need to workout your legs, arms, back and core. After you have strengthen these muscle groups, you may be able to operate the glidecam for longer periods of time, I know I have.
Lower back strengthening exercises without weights
Lay on front of stomach. Raise both arms and legs simultaneously. Pause for a second at the top before relaxing back to the starting position
Contralateral Limb Raises
Begin on your belly with your arms extended in front of your head. Squeeze your lower back to raise your left arm and right leg about 6 inches off the ground at the same time. Lower them back to the ground and raise your right arm and left leg
Stronger core exercises without weights
Lie face down on the floor with feet together and forearms on the ground. Draw abs in and tighten glutes. Lift entire body off the ground until it forms a straight line from head to toe, resting on forearms and toes. Hold. Slowly return body to the ground, keeping chin tucked and back flat
Lying flat on the ground with knees bent and hands behind the head, push lower back into the ground and lift upper back off the ground and slightly forward
Inner barbell curls: This excesses will strengthen your forearms
Barbell or dumbbell curls: By doing these, you will build strength in your bicep
Works out the glutes and the hamstrings of the posterior thigh. It also works out the lower-back and calf muscles.
Machine leg press
Works out the front of your leg, the quadriceps
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."