You may be used to watching movies that have great color. Many movies are shot in a log format. This means that when the camera captures the image, the image retains much more detail in log than if they chose to shoot the movie with a picture profile. To me, videos that are shot in this log format look milky, it does not have much color info. Because log does not capture much color it retains information that makes it easier for colorists or editors to add color to the final video. When video or movies are shot in log the colorist has a wide variety of color grading they can do. The color grade the colorist decides on will be up to the style of the film. For instance, if the movie is a thriller you more than likely will not see vibrant colors everywhere. Instead, you would find the colors to be muted and cold. It all depends on the mood of the scene and where the director is headed. So, shooting video or movies in log allows the video to retain info that can be later be manipulated by a colorist. When shooting in log you may it may seem like you have no idea how it will turn out due to the lack of color. You can overcome this now days by importing luts or look up tables into the camera. This will give you a better idea what the final film will look like. However, preinstalling a lut profile into the camera may seem to be a great idea until the colorist or director changes their mind on the direction or mood the film will carry. There are many variables, but one thing is for sure log allows you to manipulate the video in post as well as exposing for highlights without much clipping. Here is a sample of how color can change the mood. In this case it’s food; some shots are appealing while other shots are not so appealing. This just goes to show you how color can manipulate what you see and feel.
Hello. I'm gonna be talking to you about several different ways that you can light your subject. you can light your subject in a variety of ways. Some of the most common ways to light an interview is by using 4 to 3 lights. On occasion you can also light with just two lights. And in other situations you may want to only light with one light. View the video down below for examples and why you should light that way given the situation. One of the things that I quickly understood is that you can read all you want from books, but when you read from the books you don't really have your hands on the lights. You are doing yourself a disservice. You really need to get the lights and practice with them. Use, if you have a daughter, if you have a son, or a wife, sit them in the chair and come up with some scenarios that you want to explore. You don't want to be doing this on the job, on the fly not knowing what the outcomes going to be like. So my recommendation is bring out your lights on a day that you don't have anything to do, sit your subject down and ask 'em if you can practice lighting for a few bits. Remember to record so that you can go back and look at your results. I hope this helps.
I wanted to test out my Aputure light storm with and without it's softbox and grid. The test involves the light with the softbox and grid and without it. When the light is without the softbox there is a 42 inch circular scrim in front of the light. The scrim is attached to a lightstand with a clamp and it's about 2.5 feet in front of the light.
It appears when I only use the scrim there is more light which is good and bad depending on your needs. The fall off on my face looks better to me when the light is accompanied by the scrim vs the softbox and grid. Mind you that, this test does not use a reflector or a fill light. This test was conducted to see if when in a pinch you only had one light and no fill which of the two methods would work best...scrim or softbox. I did add a Lowel pro light in the background to add seperation. The Lowel light used a 3200K bulb and the Aputure is daylight balanced at 5400K. Test were done with two different backgrounds, one medium grey and the other light grey almost white.
I used a Canon C100 set to ISO 1250, WB 4000, F3.2-3.5.
A company branded story can help you connect with your audience. People connect with stories, they have been doing so for a very long time. When you explain how your business and or organization started you give your audience a behind the scenes look at your history. When you are transparent you build trust, and that trust will be apparent when customers patron your business, not only for the items or services you sell, but because they connected with you. Connecting is key. Customers don’t want a hard sell, they want to better understand the meaning behind the business. By connecting with your customers’, you will sell more, and you will be remembered. We tend to forget about last weeks sale, but we will always remember a good story.
Stories can connect people with people. That is why stories are so important. They personify and thus relationships can be built. Within your story you can characterize your brand. Explain what it is that sets your business and or organization apart from others. What is it that makes you different? What struggles did you face to get to where you are now? Don’t be afraid to share your ups and downs with your audience.
How do I tell branded stories?
I feel it is very important to have a conversation with the owner before I even start shooting their story. Whether we talk in person or over the phone, it is imperative that I get your story and understand how I should shape it. When it is time to meet in person, we will already have known each other, making the interview more like a conversation over coffee than an intense interview.
On the day of the shoot I will interview the main subject and then gather video footage that best represents what the interviewee said.
Meet Gerry Caputo, owner of Mariposa Coffee Company
I helped Gerry tell his story, and now he can share it with the world via video. Placing video branded stories on your website, Facebook, Instagram will get you more attention than a written article. With company branded short films, you get to introduce yourself to new customers. They get to hear from you, see you, and get some insight regarding your business.
After I edited Gerry’s branded story I received this very kind review:
"I would recommend Cook Films a million times over. Not only is Jeff professional and skilled with a fantastic artistic eye for capturing just the right shots, he is wonderful to work with. He finished the film way sooner than I would have ever thought possible, and we were thrilled with the end result. We can't wait to share it with our customers on our up-and-coming website."
-Mariposa Coffee Company
Here is Gerry’s Story | Mariposa Coffee Company
Hello, my name is Jeff Cook - videographer, editor, producer and storyteller.
After receiving my Bachelor of Arts degree, I started my television broadcasting career at Fox 26. In just having graduated, I was green, very green. I learned how to be a photographer by watching the more experience photographers work, and by asking them questions. After a year at Fox, I was hired by KSEE 24, a NBC affiliate. Again, I was learning more and more by asking and observing. During my tenor at KSEE, I was responsible for overnight news, and editing a full morning newscast. I learned to edit efficiently, I had to…. news waits for no one. While working at KSEE I was fortunate enough to win an Edward R. Murrow award.
I worked at a few more stations before hanging up my news hat at the number one station in the Central Valley, ABC 30.
Even though I was in the field I went to school for, I felt a whole in my soul. Yes, I was doing what I loved to do, but something was missing. I think all the negative news I was witnessing, editing, reporting on was getting to me. What I was missing was positivity in my life and at work. I would attend the morning meetings and suggest positive stories, however, there is a saying in the news business…” If it don’t bleed it don’t read.” Well, I guess that tells you how gory it can be. Even if we were on a good feel story and there was breaking news such as a homicide, or car accident, I would have to drop my current story to cover the more gruesome one.
The empty feeling, I had needed to find remedied. So, I put myself through the Police Academy. I have always wanted to help people in need, so I thought being an officer would be a good fit. I went on several ride a longs and really liked what I was saw. In 2009 I was offered a job in Fresno. During my training I realized how wrong I was in getting into police work. Police work is meant for special people who have it in them to be officers. I was not an officer. It just wasn’t in me. To tell you the truth, I felt like I was out of my own skin. So now what? I turned in my badge and gun and started soul searching.
During my job hunt, I interviewed for a freelance position at the PBS Fresno. After my first week on the job, my spirit was reborn. I had just finished reading a book called My Purpose Driven Life, and I really connected with what I was doing at the station. You know that ah-ah moment, the feeling inside that validates truth. I was editing and shooting stories and was doing it with a purpose. It was at this moment in my life that I realized how God wanted to use me for his glory.
You know your purpose in life when you love what you do. It’s the thing that makes you tick. It’s the passion that makes you want to become better at what you love to do. My passion is to tell stories. It is my fuel to feeling good. I want to be able to tell stories to benefit people, organizations, and businesses. There is something about sharing someone’s story that is uplifting for me. I really do feel alive when I am behind a camera, editing, and interacting with people during the shoot. It’s is my job to make the shoot the best I can, and to be able to tell a compelling story. We all have stories to tell, and they are all unique. My hope is to tell as many impactful stories that I can, and in doing so, I hope I can better the business, organization or person I am telling the story about.
In looking back on my life, it was these events that helped shape and mold me into the person I am today. I did some real soul searching after I resigned as a training officer. I wanted to know why I did not get police work. I wanted to know why I thought God wanted me there. It wasn’t until after I left and started at PBS that I received those answers. I was born to create. Let me tell you, after eighteen years of media, I still love it, and I still try to improve my craft daily.
It is my honor to deliver high quality storytelling through my company Cook Films. After years of being in the news business, I now can tell a complete story without time constraints. As a news photojournalist, I only had a minute or so to tell a story; and many stories deserve more time than just one minute. Now, it’s my mission and goal to give each story life and allow the story to be told the way it needs to be told without time constraints. My desire is to tell your story, whether it be for a company, organization, or public service announcement with dignity and character. Everyone has a story to tell.... what's yours?
Feel free to check out my blog post where I share behind the scenes footage, how to video info, and much more.
Here are some of my top rated blog post:
Telling a good story
People stories | Tony Lopez
Top 4 reasons your business needs video on Facebook
Many of us do not have time to call companies and get info, so... I created this form to help expedite things. It's a form that will help me understand your video production needs.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."