In today’s society, local businesses shouldn’t solely rely on their About us page to communicate to the public who they are and what they stand for. Local businesses can really stand out if they use video to help share their story with the public. You can even place the video on your about us page to help showcase what your services are and what you’re all about. The story does not have to be long, but something that the public can grab on to. Did you know that stories can bring about emotion, and people are drawn to specific characters in a story? People can identify with you as a local business too. You are not only a business that sells a service or products; you are an individual business that has personality. Showcase why you are in business, what you care about, how you would like to make a difference, talk about your top services or products. The list is long, you as the business just need to know which stories you would like to tell. Check out this story from Chicken Man, an award-winning restaurant right here in Fresno. A video like this could even be shared on Facebook, which posting is free, and many, people can view and share it.
Are you a fan of crispy fried chicken or BBQ ribs, or chicken and waffles? If so, I have the perfect place for you; an award-winning Fresno restaurant that has been serving delicious food for 50 years. What place am I talking about? Rudy Jr.’s Chicken Man located at 2707 N Hughes Ave, Fresno, CA 93705.
My family and I frequent the restaurant maybe once every month or so. The last time I was eating there, I asked the owner, Janet Wash how business was going. She replied that due to the construction of the high-speed rail, business was down a bit. Chicken Man just recently celebrated their 50-year anniversary. I have a soft spot in my heart for local businesses; without them we are left with cookie cutter restaurants that serve the same old’ same old.
I wanted to help Janet in any way possible. So, being the videographer that I am, I suggested to do two videos for them to remind people about how great their food is. I explained to her that I would not charge her anything to do the videos. I explained to Janet that I believe in her restaurant and wanted to help spread the word about her great restaurant. One video would focus on the back story of the restaurant, and the other would be a :30 promotional focusing on their food. Janet and I agreed on a few dates for shooting.
During my time shooting the footage, I was able to talk to a few regulars. Chicken Man regulars love, love, love this place. One regular said he had been going there for forty years. Another came by to pick up an order for her husband. She said he had just retired and wanted his favorite food…Chicken Man.
As a videographer, I have the opportunity to help others by telling their story in a through a powerful medium. I wanted to tell Chicken Man’s story and remind people that we have an award-winning chicken restaurant right here in Fresno. As of this blog post, I have posted the video online. Many people have commented that Chicken Man has the best chicken in town. One post mentioned that they had been going to the restaurant for over 40 years. It is obvious Rudy Jr.’s Chicken Man is a restaurant worth going to. Try it out, you won’t be disappointed.
Down below are the two videos that feature this award-winning Fresno restaurant.
1. Brides, meet with your videographer and go over your wedding day plans. Will there be a first look? etc.
2. Supply your videographer with an itinerary of the day. This will help better prepare the videographer for certain events that will take place throughout the day.
3.Trust your videographer and his or her skills, you hired them for a reason I hope, and not just because they have a camera.
4.Videographers need to be prepared for multiple situations. They should have plenty of adapters to plug their audio recorder into the DJ’s mixer for clean audio for your finished video. They should also be prepared to move if need be to get the best shot, if it is allowed.
5.Videographers should keep in contact with the photographer and explain how they plan on shooting the wedding. This will allow both vendors to capture great shots of you and not of one or the other in your shot with you.
Being quick at your craft is not a bad thing. There are several things you need to master to deliver video production work in a quick and timely matter; I am talking about within a 24-48hr period. Some people say that one should work at a slower pace to keep the production at a high standard. I agree, with this statement when it comes to those who do not know how to execute the final product. Here are a few key points that can get you moving faster with your work.
This is what has helped me streamline my work. You may find other ways to be more efficient. The main point of this post is to be familiar with your equipment and understand what you are shooting so that you do not have to re-think it once you’re editing. By being able to work fast, you can deliver quick turnarounds to your clients, and clients like quick turnarounds. I hope this has helped.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."