Cast your vote at: http://www.jeffreycookvideography.com/wedding-films.html
Would you rather purchase a 10 minute cinematic wedding film or a 2-3 minute cinematic wedding trailer and edited portions of the day (documentary style)? The wedding film would include the best moments of the day, where the documentary video would show the entire speeches, entire ceremony and entire events during the reception. We thank you for your vote.
Nonprofits have been growing in size the past few years. If you’re a nonprofit you know there are many obstacles you face. After researching nonprofits, I found that the following three categories seem to be the most problematic: Finding money to achieve their mission, announcing to the public what the nonprofit is and what they do, and building the trust of the public. How can you as a nonprofit overcome these obstacles?
We are now in a video generation age. People view close to five million videos on YouTube on a daily basis. Businesses rely on Facebook and YouTube to host their streaming videos. Do you see where I am headed…
Nonprofits need to embrace video so that they can get their word out to the public. Utilize video to showcase what your organization does and is hoping to do in the future. When you show a video on your website regarding your progress, the easier it is to receive donations.
Base a video around who you are as a nonprofit. There are several key factors that can drive this video. The video should be short in length. Peoples’ attention spans are getting shorter and shorter these days. Try to focus on a few key points you want to address in the video. You will also need video footage (b roll) of whatever is being talked about in the video. Nothing is more boring than watching a talking head talk about what an organization does. For example, if your nonprofit helps out with donations during Christmas, you should get video footage of those donations.
Breaking The Chains | Co-founder, Debra Woods
Interviewing the right people is also very important. When I shoot a min-documentary on a nonprofit I always ask to interview the following people: One of the main founders of the organization, someone who volunteers at the nonprofit, and someone who is benefiting from the nonprofit services.
The founder of the organization can talk about what their mission statement is and how they contribute to the public. A volunteer can speak on how it feels to be part of a nonprofit organization. This can be extremely helpful to the nonprofit. People are always looking to volunteer, and after watching your video you may see a spike in volunteers too. One of the biggest components of the interviewing process is interviewing an individual who has benefited greatly from the nonprofit. This individual should be chosen wisely. Think about that one person that always needs help, that someone who says thank you, a people person. Ask the individual if they would be willing talk about how they benefit from the nonprofit on camera. Some folks may shy away, and let them. There is nothing worse than someone who cannot speak freely on camera. Whoever you choose, should be happy to talk about what services they receive.
Saturday Sports Camp
Video storytelling is extremely powerful. People get emotionally attached when they can relate. Whether they relate to your founder’s mission, volunteer, or the individual who receives the support, one thing is for certain; you have their attention and now they are emotionally involved. They may want to give a donation, volunteer, or help spread the word about what you do as a nonprofit.
Give video a chance, it can be very powerful if done correctly. Hire a professional, they have the equipment to do great work. Meet with your videographer beforehand so you can go over key points for the video. You may be thinking, “I do not have money to hire an expensive videographer doesn’t that cost too much?” You would be surprised on how many people give nonprofits a discount, I know I do.
You can view my work at www.jeffreycookvideography.com
I have been documenting Andrea and Chris’ pregnancy for the past six months. In October of 2015 Chris and Andrea got married and they hired me to shoot their wedding video. In December of 2015 I received a call from Andrea. She told me her and Chris were expecting and would like to know if I would be interested in documenting their pregnancy journey. I told them yes, but this would be a first for me. We both wanted to do it but we needed to brain storm ideas for the project. One thing was certain, Andrea knew she wanted to have the baby reveal recorded. After a few days of thinking about the project I called the couple up and explained my ideas. We would have three videos; one of the ultrasound, one of the baby reveal, and one of the baby at home. I told them that I would interview them about being new parents. The interview would be used throughout the three videos to help with the storytelling.
The ultrasound video was really cool. I was able to record them in the room during their baby’s ultrasound. We heard the heartbeat and were able to see the baby’s ultrasound picture displayed on the wall. After the ultrasound, I invited the couple over to my house so I could interview them.
I wanted to do something special for them for the baby reveal video. The couple loves baseball. Andrea planned on throwing a baseball full of blue or pink powder and Chris was going to hit the ball. Once the bat makes contact with the hollow baseball the powder is revealed and so is the gender of the baby. This was great to know and I needed to come up with plan that would tell this story. I myself was an avid baseball player, and used to watch and still do watch live baseball games. When you watch baseball on television, the cameras cut to different angles of the action. You’ll have one camera shot on the picture, the next shot on the batter, a close-up of the pitcher with the ball in their hand…you get the just of it. This gave me the idea on how I was going to shoot the baby reveal video. I was going to set up shots of both Chris and Andrea in the action. While Andrea pitched, I shot her adjusting her cap, then I showed a shot of Chris tapping his shoes with the bat. Similar shots were taken of the two in action. The glidecam came in handy during this scene as well. The movement and anticipation of the crowd looking on was a great touch. That bat hit the ball and we all found out the gender of the baby, it was going to be a baby girl. I interviewed some of Andrea and Chris’ family regarding the news. The quick interviews made the cut in the final reveal video.
I would like to thank Andrea and Chris for this opportunity. Not only was it interesting to shoot, but it allowed me to grow as a storyteller, and videographer. I have posted all three videos below.
It is important to plan video production meetings. When you meet with your client you will want to know what the video’s main focus will be as well as where it will be shot at. Depending on where the video will be shot will determine many factors. If you will be recording indoor interviews you will want to bring a lavaliere microphone or a hypercardiod microphone. Choosing a hypercardiod mic will reduce the sound reflection when the interviewee speaks. These types of mics reduce the reverb that is created when someone speaks in a room with many hard surfaces. The best thing to do is to get the mic as close to your interviewee as possible without it being in the shot. I like to use a C-stand and boom the mic over the interviewee’s head.
Will there be two cameras during the interview? Many times I like to shoot with two cameras and sync the audio up in post-production. By shooting with two cameras you have the ability to change up shots when you do not have enough b-roll to cover the interview with. If your story deals with just a talking head and no video coverage (b-roll) to supplement what the interviewee is talking about; I would suggest two cameras. The end product will be much more easy on the eyes, instead having just one camera angle.
How about lights? Do not rely on the house lights. House lights from above cast shadows on your talent’s face during interviews and they end up looking like zombies. You need to know how big the room you’ll be in, so that you can bring the appropriate lighting. If the room is small you may be able to shoot with only two lights. One you could have as a hair light or kicker, and the other could be set at 45 degrees right or left from the camera. The mood of the story will more than likely dictate what lighting you’ll will choose. If it is a bright and happy story, you will want to use more lights. If the story is a dark or sad, you may want to leave a shadow on the interviewee’s face.
In my last few posts, I have been writing about the benefits of having your videos online to stream wherever you go. Today, I will be giving you a few tips regarding Facebook Live. If you haven’t heard, Facebook now is allowing individuals stream live content via their phone. As of right now they are not charging for this feature which is great for those who want to jump on board to use this platform for business purposes. Here are a few tips if you do decide to go live.
Before going live you may want to announce on facebook when you will be going live and list the points you will be covering. This way you are letting people know what to expect when they tune in.
Do not have the sun or real bright light in the background of your shot. This may cause you to have a silhouette and no one will be able to see who you are. The camera will expose for the bright sun and underexpose you…. leaving you very dark.
Make sure your phone is zoomed all the way out if you plan on hand holding it. Having the phone zoomed out will keep the phone's picture from being too shaky. Buy a tripod for your phone if you have shaky hands like me. I once shot a facebook live shot and it looked like there was an earthquake happening.
Talk loud enough for everyone to hear you. You may be saying important information, but if your audience can’t hear you what is the point?
What should you talk about while you’re live? Well, one thing you should probably not do is go live just to go live. I do not think many people are interested in watching you eat, or doing your hair. Talk about stuff that can benefit the public. For an example, if you are a hairdresser, talk about certain techniques people can use to make their hair look better.
If you have been writing a blog post, you already have content. Use your blogs as scripts. You can pick out certain blogs you have already written and go more in detail while being live. This is a great way to start since you have already written about certain topics and ideas.
As a videographer, I will be talking about why I think it is important to meet a couple face to face when dealing with weddings. It’s always good practice to lay out a plan for the couple as well as getting their ideas of how and what they expect from you.
See you live
It’s easier than ever to watch your videos wherever you go when they are uploaded to Vimeo. You have so many options when I upload your trailer and long version wedding video to Vimeo. The bride and groom can download the full length video to their own computer and watch it, they can download all their wedding videos to a usb flash drive, or they can watch their wedding videos from a Smart TV or a TV that has a streaming device hooked up to it such as Roku. These benefits far outweigh the old DVD. For one, DVDs can get dirty and scratched. Once DVDs get scratched, you’ll have a hard time playing them. Also, DVDs can get misplaced, with your videos online you can retrieve them at any time and download them to several devices, which gives you more flexibility.
Being able to download the videos to a usb flash drive is a great way to store and take your videos to go. You can format your usb to play in the devices you own, copy the videos to it, and watch them on a computer or a television that has usb technology.
I will tell you step by step on how you can view your videos either on a computer, ipad, android, or a Smart TV. Once I create and upload your videos to Vimeo, I will create an album with all your videos in it. This album will be password protected and I will send you the password along with the album link via email. If you want to view your videos using a computer or smart phone, all you have to do is click the link I send you and copy and paste the password into the given box.
You know have access to all your wedding videos. More than likely you will have a trailer video, a ceremony video, and a several videos showcasing the different events that took place during the reception such as: speeches, first dance and father and daughter/mother and son dance ect.
If you would like to view the videos on a Smart TV you need to go to www.vimeo.com and register for a free account. You create a user name and password and you are now an official member. Once you have completed the free registration, you will need to add the Vimeo app to your Smart TV or Roku device, (this is free as well). After you have added the Vimeo app to your device, you will click on the album link I sent you via email, and input the password.
Once you have completed this step, you can select the Watch Later icon shown below.
(icon looks like a clock, upper right corner of this picture) more info about the Watch Later que can be found here at (https://vimeo.com/s/tbt)
Once the videos have been added to Watch Later, you can sign into your account via the Roku app, then click over to your Watch Later queue to view the private videos.
Benefits of having your wedding videos online:
Streaming is a very cool feature we have these days. My television viewing habits have leaned towards streaming for a few years now. I stream all my videos from Netflix, Amazon and Hulu. Gone are the days of cable for me.
Online video services such as Vimeo have been allowing viewers to stream their videos. When completing a long version wedding video, I can upload the entire video to Vimeo. Place the video as private and send it to the newlyweds. They can download it to their computer, usb drives and take it with them. The cool thing about having your video online is that you can send it to family and friends who did have the opportunity to make the wedding. The days of incompatible dvd and blurays are gone.
By having your wedding video online, you can share it with whoever you want and they do not need to have a bluray or a dvd player to watch. If you know you’ll be going to a family members house and they have a smart tv that has the ability to play usb, you can download the video to a usb device and play it. The options for this are much more than just having a bluray or dvd. What happens if a family member wants a copy? Do you know how to burn a bluray or dvd?
But blurays and dvds have chapters, well yours can too. In the description of the video I place chapters for you to skip certain parts of the video. Down below is an example of chapters being used for a wedding promotional piece. Just scroll down and click the read more. After you have done that you will see a list like this:
Courtney’s father gives speech 0:00
Chris reads Andrea’s card 0:17
Andrea and Chris’ Pastor 0:26
Ryan’s groomsman’s speech 0:38
Leena’s maid of honor speech 1:03
Stacy and Phong’s vows 1:11
Daniella’s sister’s speech 1:25
Franki and Zack’s Priest 1:36
Rammel’s groomsman’s speech 1:58
Alexander’s best man’s speech 2:17
Courtney’s maid of honor (sister) speech 2:55
Just click on the time and the video will skip to that location. It’s that simple. Have your entire wedding video in your pocket! Click on the video link below and try this chapter feature.
Wedding Speeches Video
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.