My son said he was bored over Christmas break one day and I told him he could help out the neighborhood by picking up the trash around our streets. He thought it was a great idea and this video showcases him in the act for the second time in 2 weeks. He is 8 years old and has a huge heart for the community. It was the perfect time for me to capture him in action with my new C 100 camera. Now the local news is doing a story on him and how he has influenced others to do the same.
We are now in an age where we can deliver high quality video through the internet. We no longer need to rely on DVD or Blu-ray discs to transfer our video files. Exporting client videos through the cloud such as Google Drive is a very confident way of doing business. Blu-ray and DVD discs have a high chance of going bad over several years. If you receive your video through the cloud you can preserve it to usb, external hard drive or your own cloud. Not only can you preserve it, you can share it with anyone with just a click of the mouse. You no longer need to make an extra copy of your video to DVD when you have the digital copy. All you have to do is send the link.
Did you just hire a videographer for a project solely based on his/her equipment alone? Anyone who has money can buy the best and latest equipment. So I hope your newly hired videographer has more to offer than just their equipment.
As a videographer you must think ahead. I have been in too many situations where I had to think on my feet, so that I could make the product as good as possible. For instance, I recently shot a bride in a room that was a nursery room at a church. The room was big which helped, however, there were kid paintings on the wall and cribs to the side of the room. I decided not to shoot the room too wide, and to focus mainly on close ups and medium shots. By doing shooting close-ups, I was able to hide the fact she was getting ready in a nursery.
There was a time during toasts at a wedding I was recording where the dj’s mic was not working well. The guest who were giving the toast did not know they were not being heard by the other guest, and I knew if they were not transmitting any audio from the mic, I too would not be getting sound on my recorder which was plugged into the dj’s mixer. I quickly took out a small Zoom recorder that had in my bag and placed it on the guest who was giving the toast. The recorder had a lavaliere mic attached to it so I could get great sound too. I was glad I made that split decision to attach the recorder to the guests who were giving the speeches because now I had the speeches to make my wedding film. If I only relied on the dj’s mic for the speeches I would have had no sound….and the film would not have been a film but a highlight video.
Same thing goes when it comes to lighting. Many times I shoot in very dark rooms. I can’t rely on the location lighting, I must think ahead, which I do. Because I think ahead, I provide myself with great lighting. Having your subject lit well helps prevent the video from becoming too grainy. I like to shoot as clean as possible and this is why I bring my own lights. Never rely on others to do the job…be prepared.
Situations like these should open your eyes to who and why you are hiring. Can they perform when the situations are not always pleasant? Making great films with undesirable settings is a challenge, but if you have the experience you can amaze your clients, and yourself with the final film.
Whenever you take one a project it is beneficial to both you and the client to go over ideas. Without a game plan things can go sour quickly. It is important to be on the same page so that you both have an idea of what is expected. I can not stress this enough, sit down and talk before you press record. Here are some questions you will want to ask your client before you do any production:
Who is the audience?
What is the purpose of the video(s)?
What do you want the viewer to feel?
What do you want the viewer to do after?
What is your overall messaging?
Who will be interviewed?
How will it be shown?
What format will the final product be delivered on?
What are your company’s weaknesses?
What do you do?
What makes you stand out?
Have you ever tried telling a story without sound? Stories without sound can be pretty bland. Now, imagine sound, not just interview sound but sound from the event or people you are capturing. I recently had an opportunity to create a story about a young boxer who has won a major boxing championship. During the shoot I put a mic on the young boxer’s father who happens to be his trainer too. The sound that I was able to gather from his father was remarkable. I was able to use some of the trainer’s voice to help tell the story. Nat sound is very important for several reasons. It can help tell the story and it can break up the story so that it has personality. I shot this story for Fresno Unified and I am thankful that they allowed me to be as creative as I could be. So next time before you shoot your story brainstorm nat sound possibilities, and try to capture them.
Online video is growing faster than most other advertising formats and mediums. Digital ads are more accessible and less expensive than television ads.
Research suggest that online video ad revenue will reach $5 billion in 2016, while television ad revenue will decline by nearly 3% per year during the same time period.
80% of ad executives say that online video is more effective than traditional television commercials.
Many buyers are moving away from placing their money into television and more and more are spending it on digital ads.
We here at Jeffrey Cook Videography will be happy to discuss your promotional efforts. Whether it be for business, nonprofit or for a special event, we can give it that Wow factor. Check us out at www.jeffreycookvideography.com
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.