It can be hard at times to sell a product or a service. When I meet with potential clients I always keep in mind how I would like to be treated…fairly and without being pressured. I am sure you have all been there before in some shape or form. Whether it be at a car dealership or someone trying to upgrade you on a service you know you do not need.
I take a different approach. First off, one thing I know for certain is that the potential client has a video need. Call me old school, but If at all possible, I like to meet in person. Face to face seems so much more personable than strictly over the internet. I first ask them what their need is and then explain how I can help them accomplish their goal. Do I always suggest something that is not needed…No. My approach is clear and concise. For instance…I just met with a client who only needed four hours of my videography services. After I heard what she wanted and understood what her goals were I agreed to the four hours. My client did not need more than four hours for what she wanted to accomplish, so why try to sell her more? Trying to upsell all the time can become irritating and be perceived as being too pushy. If someone says, “I only need one hour of your time,” and I know for certain that their project will take more than one hour, I will try to stir them in the right direction. Not only am I trying to sell, but I am trying to educate people regarding their goal. This is why it is hard to give prices without knowing exactly what is expected. Prices will change depending on the video product. I recently reached out to a business and introduced myself. They asked how much it would cost to shoot a video. I followed up and asked how many hours I would be needed?, how many interviews would be needed?, and how long the final product should be? All these questions help answer the big question “How much will it cost?”
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.