In my last few posts, I have been writing about the benefits of having your videos online to stream wherever you go. Today, I will be giving you a few tips regarding Facebook Live. If you haven’t heard, Facebook now is allowing individuals stream live content via their phone. As of right now they are not charging for this feature which is great for those who want to jump on board to use this platform for business purposes. Here are a few tips if you do decide to go live.
Before going live you may want to announce on facebook when you will be going live and list the points you will be covering. This way you are letting people know what to expect when they tune in.
Do not have the sun or real bright light in the background of your shot. This may cause you to have a silhouette and no one will be able to see who you are. The camera will expose for the bright sun and underexpose you…. leaving you very dark.
Make sure your phone is zoomed all the way out if you plan on hand holding it. Having the phone zoomed out will keep the phone's picture from being too shaky. Buy a tripod for your phone if you have shaky hands like me. I once shot a facebook live shot and it looked like there was an earthquake happening.
Talk loud enough for everyone to hear you. You may be saying important information, but if your audience can’t hear you what is the point?
What should you talk about while you’re live? Well, one thing you should probably not do is go live just to go live. I do not think many people are interested in watching you eat, or doing your hair. Talk about stuff that can benefit the public. For an example, if you are a hairdresser, talk about certain techniques people can use to make their hair look better.
If you have been writing a blog post, you already have content. Use your blogs as scripts. You can pick out certain blogs you have already written and go more in detail while being live. This is a great way to start since you have already written about certain topics and ideas.
As a videographer, I will be talking about why I think it is important to meet a couple face to face when dealing with weddings. It’s always good practice to lay out a plan for the couple as well as getting their ideas of how and what they expect from you.
See you live
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. I am a five time Telly Award winner.