Remember when we had to pull out the old yellow pages to contact a business? We would call them to ask questions about what they sell, and get an idea of the general business.
We no longer have to do this chore. Now days we have the internet to explore which business we want to do business with. More than that, video is a huge component for businesses to get their message out. If you are a business, a nonprofit, or a start-up company, you would be crazy not to use video on your website. Video is king now, and is only growing in popularity.
Let’s say you want to tell the story about your organization. You could write about it sure and place it on your website. But who will read it? No one has time to read a large amount of text, but they are willing to watch a quick two-minute or so video about what your message is, what you stand for, and what you are selling (If you’re a business selling product or services). People tend to identify with a business, or organization when they can hear and watch their story. If the video is done right, it can be as entertaining as it is educational for the viewer. Many times, great videos get shared with others which only expands your audience. Videos are seen on smartphones, tablets and laptops more than they are on traditional television sets. The future of video marketing is here, grasp it and be creative.
There are some things that can be better understood if you see it. For instance, you may be a local business which deals with lawn care, and you want to give valuable tips to those who visit your website or Facebook page. If you show and demonstrate these tips people will remember them more, and understand them better. These tips on lawn care will be appreciated, and because you have out great content people will remember you and your business. Who do you think they will go to when they need fertilizer or some type of nursery product? You that’s who.
Maybe you’re a small business owner and you want to celebrate your store’s anniversary by having a sale. You can hire a local videographer to produce a well thought out promotion. This promo doesn’t need to air on tv. You can save money by placing it on Facebook and Instagram. Television viewership is decreasing year by year, and the internet is where promotion is. You can have a stunning video created for your business or nonprofit and place it on YouTube and send out the link, or place it on Facebook and run Facebook ads.
What’s cool about Facebook ads is that you can create the ad yourself. As a business owner you know your business better than anyone, so it only makes sense for you to dive deep into the Facebook and target the audience you want to target the most. You can target age, interest, male or female, location where you want the ad to appear and more.
Video is where it is right now, and we really have the internet to thank for this. As a videographer, I am very pleased to see how well businesses are profiting by using video strategically. Place your video ads on Facebook, Instagram, YouTube or Vimeo for more exposure. To tell the truth, video marketing is endless. What is coming to an end is the old way of distributing content….by television.
I have added my own promo as an example of how you too could market your business, nonprofit or start-up company.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.