Owning your own business is hard work. You constantly need to be on the up and up, and find creative ways to attract customers. Depending on what you sell, sales during certain parts of the year can help. Coupons can be beneficial too, as long as you don’t give away too much. One thing all business owners have is their story. Sure, you may have written a small paragraph about it on your about us page on your website, but your story told through video could benefit you so much more.
Not too long ago I did a story on Fresno’s award-winning restaurant, Rudy Jr.’s Chicken Man. Janet Walsh, the owner, spoke to me on camera about Chicken Man, and how it got its name. The food wasn’t necessarily the focus of the story but played a secondary role to the back story of the business. Sure, I captured the food and how it was prepared, but the meat and potatoes of the story was about people. People attract people, and the art of telling stories goes back to ancient times. Do you think people are going to remember the shot of the waffles and chicken? well maybe, but they will defiantly remember how Chicken Man got its name. Janet called me a few weeks ago and said business was up more than 25% after the video went online. She explained to me that many of the customers saw the video and loved the story, and that they just had to visit and try Chicken Man.
Business owners can really benefit from telling their story because there are plenty of people out there who can relate. When customers know more about you, and what you stand for, the more they will patronage your establishment. Being transparent isn’t a bad thing it allows people to see who you are and what you had to endure to get to where you’re at today. By telling your story on camera you could possibly motivate a person or two to follow their dreams on owning their own business, you never know…possibilities are endless.
One thing is for sure, your story is your story and no one can tell it like you. Share your ups and downs, you’re human, right? I just finished a story regarding a downtown restaurant which has gone through some rough times. Parsley Garden Café, has a great story and it is full of ups and downs.
More people will want to visit your store after watching your story being told through video medium. And what is great is you can post your story online to YouTube, Facebook, Instagram, and even your own website. Did I say the cost of posting is FREE. Free advertising, something all businesses owners crave. Use video to tell your story, the sky’s the limit when it comes to this strategy.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."