If you own a business or you’re trying to get the word out about your services or new product advertising the old fashion way might not be your best option. More than likely when a commercial comes on while you are watching television you get up from the couch to do something, or you grab your phone. Why do we do this? Well we are a society that doesn’t want to be sold to any longer. We don’t want to be told what to buy and why this soap is better than that one. It is my belief that people search out services and products on their own time when they are ready to do so. Truth be told, this is a huge reason why I stream all of our family’s entertainment. When you watch Hulu or Netflix your program is not interrupted by some sales pitch.
So, what does this mean if you are a business and you are trying to get more customers? Well, you may want to rethink your sales strategy and adopt content marketing. Content marketing is when you create information about a problem your product or service can solve. This is a new way to advertise your business without throwing it in your customers’ face. Content marketing doesn’t interrupt your potential clients, it adds value and can help educate people when they seek it. Therefore, it is so important to start creating content for the masses. Our cell phones can be great helpers in delivering this content. So what kind of content marketing should you provide?
Content marketing can be created in several creative ways. Some businesses like to write, some like to talk and use a podcast as their vehicle of delivery. Video is becoming huge player for businesses who want to deliver their message and ideas. If you do not mind being on video, you have a leg up on the competition since people can put a face to the company. Some experts suggest getting the most bang for your buck is to write about a topic and embed video within the blog to reinforce the information you are providing the reader with. Experts also say that by the year 2020 video will be the main tool to deliver content marketing.
Let’s take me for instance. I own a video production company and I want to get the word out about what I can offer new and existing clients. I may want to explain why it is important to light an interview a certain way. Depending on the style of interview and if it is dramatic or fun in nature, I would suggest different lighting techniques that suit the video. Here is an example of me talking about different ways to light a subject.
You may own a gardening business. A cool idea would be to offer tips on when the best time of year to plant certain species of plants and flowers. Or talk about when the best time to prune roses, and what will happen to them if you prune them at the wrong time. If you’re an expert in your field, just deliver content that people may already be asking you about. Chances are, people will search on the web and your blog or video might pop up.
We all want more clients and keep the ones we already have. As businesses we must provide them with problem solving content. Content that will be valuable to them when they seek it on the web. The main thing you need to consider is to serve your potential customers with content they can value. When you are a guide helping them solve a problem you will more than likely be the first one, they will want to hire when the time presents itself. The customer might not need or want your service or product right now, however if you provide enough quality content you can bet, they will look at you as a professional and someone they will turn to when the time is right.
Blogs are a great way to deliver your content. Some people can write better than others and blogs would be a great fit for them. There are some people who are great in front of the camera too. Whatever method you do choose, choose to do it in a professional manner. If you decide that video is the way you want to communicate your valuable message than get a decent microphone and tripod. Buy a video light and learn how to position it so that you look as professional as possible. You may wan to hire a videographer too. You could have many pieces of content ready to be filmed and edited. The only thing you need is to supply the content. You could also take the videos and send them into www.rev.com to be transcribed. Take the transcription and use it as a blog. The main thing is to stay fresh with content that can educate people who are looking for your service or product. Once you create enough quality content on the web, you’ll will start to get noticed. You won’t even have to have disrupt people anymore with your sales pitch. I am like you possibly, looking for a better way to help people discover what I can offer them. The old way of advertising is dying, and I do not want to die with it. Content marketing is the future, embrace it and learn by doing it.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."