Have you noticed that in Fresno we have a large amount of chain stores and restaurants to choose from? Where are the local shops? I come from the Bay Area, and we had chain stores, however, we had a ton of local restaurants and shops to patron.
As a local videographer, I want to help local businesses succeed. Promotional videos are a great way to showcase your business. You can share your videos online by placing them on Facebook, Instagram, YouTube and other sites. All these platforms can reach millions and you don’t even have to create an ad for them to be successful.
I recently had the opportunity to shoot a promotional video for Señor Ají Peruvian Bistro. I have been a fan of their food from the very beginning. Their food is fresh, authentic, and out of this world. The food is so good that it is my son’s favorite place to eat. Not too long ago my son had to write about a place he felt was special to him. He chose to write about Señor Ají Peruvian Bistro. To honor my son’s 4.0 accomplishment this past semester, we took him to his favorite restaurant.
In shooting this video I had many questions I needed answers to. I met up with the owners of Señor Ají Peruvian Bistro, Lilian and Mauricio. We discussed their vision and I assured them that I could deliver. Whenever I take on a job, I like to do a site survey of the location. This gives me an idea of how much space I will be working with, if there are any power outlets, what kind of lighting I need to bring, etc.
On the day of the shoot I used two Sigma Art lenses 50-100mm 1.8 and the 18-35m m 1.5. I felt I could get all the shots I needed with these two lenses. The shorter of the two, 18-35mm 1.8 worked great in the kitchen. I was able to get close to the action but also have a wide shot if I needed it. Both lenses work great in low light situations and are very sharp. The kitchen had florescent lights, and there was not much light at all. I brought my led panel light which helped with the food shots. Without this led light, there would have been drastic shadows, since the florescent lights were only from above. The Sigma Art 50-100mm 1.8 came in handy for the outside shots of their sign and some dining shots.
I used my glidecam with a Canon 20mm 2.8 for the shots I got in the dining area. We needed to turn the lights up a tad in this area. I was able to get some good footage of the wait staff delivering food to the customers.
Watch the video below where I talk a little more about my experience. At the end of the video, you will see the promotional video for Señor Ají Peruvian Bistro.
Local businesses, I am here to help you succeed!
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. I am a five time Telly Award winner.