Nonprofits have been growing in size the past few years. If you’re a nonprofit you know there are many obstacles you face. After researching nonprofits, I found that the following three categories seem to be the most problematic: Finding money to achieve their mission, announcing to the public what the nonprofit is and what they do, and building the trust of the public. How can you as a nonprofit overcome these obstacles?
We are now in a video generation age. People view close to five million videos on YouTube on a daily basis. Businesses rely on Facebook and YouTube to host their streaming videos. Do you see where I am headed…
Nonprofits need to embrace video so that they can get their word out to the public. Utilize video to showcase what your organization does and is hoping to do in the future. When you show a video on your website regarding your progress, the easier it is to receive donations.
Base a video around who you are as a nonprofit. There are several key factors that can drive this video. The video should be short in length. Peoples’ attention spans are getting shorter and shorter these days. Try to focus on a few key points you want to address in the video. You will also need video footage (b roll) of whatever is being talked about in the video. Nothing is more boring than watching a talking head talk about what an organization does. For example, if your nonprofit helps out with donations during Christmas, you should get video footage of those donations.
Breaking The Chains | Co-founder, Debra Woods
Interviewing the right people is also very important. When I shoot a min-documentary on a nonprofit I always ask to interview the following people: One of the main founders of the organization, someone who volunteers at the nonprofit, and someone who is benefiting from the nonprofit services.
The founder of the organization can talk about what their mission statement is and how they contribute to the public. A volunteer can speak on how it feels to be part of a nonprofit organization. This can be extremely helpful to the nonprofit. People are always looking to volunteer, and after watching your video you may see a spike in volunteers too. One of the biggest components of the interviewing process is interviewing an individual who has benefited greatly from the nonprofit. This individual should be chosen wisely. Think about that one person that always needs help, that someone who says thank you, a people person. Ask the individual if they would be willing talk about how they benefit from the nonprofit on camera. Some folks may shy away, and let them. There is nothing worse than someone who cannot speak freely on camera. Whoever you choose, should be happy to talk about what services they receive.
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Video storytelling is extremely powerful. People get emotionally attached when they can relate. Whether they relate to your founder’s mission, volunteer, or the individual who receives the support, one thing is for certain; you have their attention and now they are emotionally involved. They may want to give a donation, volunteer, or help spread the word about what you do as a nonprofit.
Give video a chance, it can be very powerful if done correctly. Hire a professional, they have the equipment to do great work. Meet with your videographer beforehand so you can go over key points for the video. You may be thinking, “I do not have money to hire an expensive videographer doesn’t that cost too much?” You would be surprised on how many people give nonprofits a discount, I know I do.
You can view my work at www.jeffreycookvideography.com
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."