We live in a digital world now. People communicate via text, skype, emails, Facebook, and through other digital platforms. Using these digital platforms can be very convenient and fast. Sometimes when you’re conducting business in another state or county, communicating via text or email may be the only way, oh wait we still have telephones. I am a big advocate of meeting my clients face to face. Maybe I am old school, well I know I am old school because I feel very comfortable in doing business this way. Not only will you be able to meet the client, but you will get to know them personally; something that written text or emails can’t really provide.
When I meet with my clients, I can show them examples of my work. This is important to me and should be important to the client as well. If you are spending money you should have the chance to view the product. In my case the product is video. For example, if I meet with a bride I will show her not only the wedding trailers I showcase on Vimeo and my website, but I will also show her what she should expect during her ceremony and reception. I provide full length ceremonies and receptions that we can view on a phone or tablet. These videos illustrate a better understanding of what she can expect from her own wedding.
Meeting a client in person can also help answer questions they may have. I like to explain what they should expect from me; everything from the time I arrive to capture the bride getting ready to the bouquet tosses. As I explain my plan for the wedding day, I also help the bride understand the importance of the creative process. For example, I explain that natural light is always best when they are getting their makeup done. If you have natural light shining through a window, it will be more flattering than lights that shine from the ceiling. Lights from above can cast shadows on the face, making the bride look kind of like a zombie with dark circles around her eyes. My job as a videographer and storyteller is to inform the brides and grooms of these types of conditions. This is why I feel it is necessary to meet face to face.
During my meeting with clients I inform them when they should expect their product. We also go over the benefits of having their video on Vimeo. I break up the wedding into several parts, such as the ceremony, first dances, speeches. The client can stream these videos from their smart device like a phone or tablet, or they can download the individual videos to their computer. Once they download the videos they can then save them to a thumb drive and play them on computers or televisions that accept usb devices.
In conclusion, meeting in person is beneficial to both you and the business owner. You both get a chance to get to know each other.
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