There are several things to consider when creating a film. There is lighting, color, angles, pacing of edits, audio, music and more. I base my films with one very strong character. Someone who has desire, uniqueness, and complexity. During my interview process I listen and ask questions regarding the person’s life, job, and desires. This helps me understand them better and gives me an avenue to take the story. Sometimes the people just don’t have the desire in them. I have said it before and I will say it again, the audience is only going to be interested in the film if they main character gives them a reason to be.
Deciding on the main character is one thing, another aspect is creating the mood. We can create mood with color, how the film is edited, but for me one of the most important and I think overlooked areas is music selection. If you do not have the correct music playing under your film at the appropriate times, your film is done, wasted. Don’t go as far as getting a great subject and then waste the whole film due to lack of music planning or bad selection of music. I know many try to go the least expensive route and buy cheap music. With cheap music you are may not be able to find that right sound for your film. Music selection should be dependent on what is happening in the scene or what is being said. You wouldn’t want to place a happy cheerful song under a person who is talking about a depressing topic. It is so important to decide the mood of your film before you select your music. The direction of the film should dictate the selection of music. Music enhances the storytelling as well as creating emotion. You want your audience to be engaged and music can help with that. Here is an example. I chose three songs for my latest film Georgio’s Bottega. Listen how the music drives the story. Georgio's Bottega | Fresno CA from Cook Films on Vimeo.
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Jeff Cook
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