I was contacted by FCCA (First Church Christian Academy) a few weeks ago to update their promotional video they have on their website. In 2014, I shot a three-minute promotional video for the Christian school. I contacted Monique Ouwinga, the new principal of FCCA and we setup a time to go over ideas for the new video. The promotional video I shot and edited a couple years ago was informative, but I wanted to do something different. Peoples’ attention spans are getting shorter and shorter, so I knew I needed to convey their message within a very short time period. I mean, what is the point of a promotional video if it is too long and nobody watches?
There were a few ideas that I thought may work. One of which was to interview FCCA teachers, parents, and students; Monique really thought that would be a great idea. I thought it would be important to get their view on the school. This information would help those who may be interested in the school. It would give them a better perspective and understanding about what they should expect from the school, and how the parents really feel about the school and its teachers. I would cut the best talking parts of the interviews and create a 60 second promo.
The second idea I had was to create a voice over script for a thirty second promo. I searched their website for key points that reflected the school’s beliefs. FCCA had plenty of good information on their home page so I created the script from there. Monique was gracious enough to record the VO for the promo the night we conducted the on camera interviews. Mrs. Ouwinga and her staff created some cute pros for their students to hold up for the video, which really came in handy. In addition to the props, I shot some footage while they were holding chapel and in their classroom settings.
At the end of the day the school received two promos. One showcasing FCCA teachers, parents and students and the other showcasing what they believe in. There was great communication between parties, which makes things so much easier.
Both of these promos were shot and edited within a 24-hour period.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.