You can recognize the basic services a business offers simply by reading the name of the business. Not all but many have the service in their name. So, instead of using video to explain your services, think outside the box and develop a story, an original one that pertains to you about your business. Your business story is going to be different from your neighbors because as individuals we have different lives and have different experiences. How can you stand out from the crowd If you sell the same type of service or item as your neighbor? You sell you, and your story that is how.
Video is being used to launch brands every day. Social media campaigns showcase brands on the daily, and if you are not part of the growing number of businesses utilizing video to sell your brand you might just become extinct. No one cares to receive promotional fliers in the mail anymore. You are wasting your money if you think mailers bring new customers. Video stories are great tools to promote one’s business and to bring new customers.
Number one reason you should invest in a video branded story is to explain why you do what you do. Why do you think your business is important, how does it differ from others, and what got you to where you are now. You could talk about your desire and how your brand impacts others.
The second reason you should invest in video is to explain your brand and its values. Are you a company that believes in using 100% recyclables? Are you a business that values honesty and integrity? Or are you an organization that values adaptability? Whatever your values are you should highlight them in the video.
The third reason a company should create a video branded story is to showcase their vision. A business can talk about their vision and where they hope to be. To fulfil this, the company should highlight the positive improvements they have had since they started.
Brands are more than a logo. Brands are a culture, brands are values, brands make you unique. People buy why you do what you do more than they do the item or service. Next time you grab for your favorite beverage ask yourself this one question, “Why am I choosing this beverage over the other?” Whether you believe it or not, you choose services or items based on what they represent and how they are branded.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.