Corporate videos are becoming more common than ever. Statistics show that in the year 2020 video will be responsible for 90% for media content. Businesses may or may not have a budget to hire external help for their corporate videos. In the case when a business is strapped and wants to produce the videos in house, there are three things I can share with you that will make your videos look more professional.
Many people say that audio is just as important as video; and they are right by saying so. Have you ever watched a video that has terrible audio? You can’t quite hear the person speaking? Or there is a bunch of noise in the background? A lot of this is due to the camera operator relying on the microphones on the camera to capture the sound. These microphones are picking up all types of sounds, probably because they are set to automatic gain control. When the automatic gain control (agc) is selected, the camera is hunting for any sound and then boost that sound. Therefore, it is best to select manual on your camera for audio so that you can control how much sound is being recorded. For instance, if your talent speaks very loudly you can set the control of the manual volume so that it doesn’t distort. If you have the same talent and have the camera set to auto gain, whenever your talent is quiet, the camera volume will rise and pick any sound that is available. Therefore, auto is not a good choice. Dave may be silent for a bit and then suddenly you hear traffic or air conditioner background noise.
You can use a lavalier microphone and clip it to your talent’s shirt. This will give you decent audio and you can either buy a wired lavalier microphone or a wireless. When you use a wireless mic, you have the downfall of recording other radio frequencies that may be competing with yours.
For most of my shoots I use a boom mic and place the mic above the talent’s head. These microphones are a bit pricier, but the quality is fantastic. Boom mics are not wireless, so you will need to connect them to your camera via an xlr cable.
If you are a business and want to showcase some of your success stories you may want to use someone in house to deliver the on-camera message. Since the employee is not a professional broadcaster and may feel intimidating speaking on camera, you may want to invest in a teleprompter. There are several inexpensive teleprompters out on the market. You can even use an iPad or a Samsung tablet for your screen. There are apps that you can buy and download that will allow you to type up a script and then display them on the tablet. The only thing you will need to purchase is the teleprompter glass.
By using a teleprompter to deliver your business video, you can be better prepared and less frightened to speak on camera. Using a teleprompter for your business video, branded business story, or marketing video will really give you a polish look and set you apart from the others.
Lastly, I would like to suggest using led lights to light your subject. Turn off the office lights and place two to three lights three to five feet away from the talent (depending on how bright the lights are). The lights that you place in front of your subject should be about 45 degrees above their head. You do not want to place the lights to high, this will cause dark circles under their eyes. You will also want to pay attention to people who are wearing glasses. The light may reflect, and you will see it in the talent’s glasses. The third light could be placed in the back of the subject just out of frame to highlight their hair and back. This will create depth and make your video look more dimensional. Some led lights are more expensive than others but shop around and look for lights that have a high cri rating. Usually, the higher the cri the better the light. A light with a low cri rating has the chance of creating green or magenta light. Here is a video that explains how and where the lights should be placed.
These three tips will greatly enhance your in-house business video production. Try it out and see if it can work for you. If you feel that it is takes too much time and energy than hire someone to do the job for you. There many creative videographers out there to choose from. I hope this helps your business and video needs.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. I am a five time Telly Award winner.