Corporate videos are a representation of who you are as a company and how you do your work.
Video attracts two to three times as many monthly visitors. It will also account for 80% of all consumer Internet traffic in 2019 according to Forbes! So videos are every online marketer’s best weapon yet. But with a lot of viral videos getting attention on social media, it’s hard to drive traffic to your site with just the traditional way of creating your own corporate video. Think of bland, scripted presenters trying their best to explain why you need their product or service. In today’s web climate, that won’t catch anyone’s attention. Many buisnesses now are creating stories that reflect their brand in order to stand out from the crowd.
You need to think outside the box and incorporate strategies to your make your video both appealing and memorable to the audience. This helps in increasing your conversion rates and brand awareness. In order to achieve this, you need to utilize five essentials to make your corporate video stand out. Here are a few ways to do it.
1.Inject Natural Humor
As naturally as you can, inject humor to your corporate video using some playful sarcasm or self deprecating humor. If you have a serious story, then try adding an upbeat music that will leave audiences puzzled and maybe even laughing out loud in the middle of your video. Try adding an “offbeat” character or element for comedic relief. If all else fails, consider going way over the top absurd, like Squatty Potty’s viral sales video.
2. Entice With Effects
Modern video effects can capture audience attention and hook them to viewing your video even further when done well and relevant to your product. VFX is a great way to make your corporate video stand out evoke an emotion towards your audience, and it’s always the emotion associated to the brand or service that makes them want to purchase. Check out sites like Fiverr.com for affordable effects services.
3. Add Motion Graphics
Some companies can better explain what their company does with an animated explainer video which uses motion graphics to tell their story. With these elements, your audience can follow thru what you’re telling them by just simply following the direction of your graphic elements. Text graphics can also be helpful for viewers browsing on their phones when on silent.
4. Avoid Jargons and Keep It Conversational
Jargons and scripted actions can be a bit confusing and predictable. Make your corporate video stand out by using easy to understand concepts instead. Direct your presenters to speak comfortably as if they are speaking to a friend.
5. Use Cinematic Camera Equipment
Cinematic equipment like a camera crane, stabilizer gimbal or slider can really up your production value and create more emotional experiences for the viewers. Make the scenes come to life compared to just shooting with a fixed or handheld camera alone. These pieces of equipment help you experiment with interesting angles and dynamic movements that can capture viewers with ever lowering attention spans.
You don’t need too much work on your plate or a huge budget to make your corporate video stand out, just remember to tap resources like the right talent which you may already have or search for affordable yet quality camera supports that will raise your video making standards. With some practice and creative thinking, you can have confidence that your video will make an impact on your viewers.
If you need help with your storytelling I am more than willing to help answer any of your questions or help with the video production. You can view my work at www.cookfilms or you can email me your questions at firstname.lastname@example.org
Katie Conlon is a young freelance writer who recently graduated from a university filmmaking program. She manages the blog and social media program for video equipment maker ProAm USA. When not on her laptop, Katie can be found snapping images of friends and family, or hiking outdoors with her beloved dog Turner.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller. Throughout the years, I have been honored to receive the Edward R. Murrow award, Five Telly Awards, and many more. My motto is “THERE'S AN OPPORTUNITY TO BECOME BETTER AT MY CRAFT EACH TIME I GET BEHIND THE CAMERA."