For me, Pre-production begins when I get booked for a videography job. Pre-production is more important than most think. During the pre-production process, you get a chance to ask the client important questions regarding their idea for their video. You as the videographer listen to the client and give your suggestions on how the video can be created as well as any concerns you may have. As the videographer it is your responsibility to explain what expectations can and will not be met. How many days are needed to finish the production shoot? Communication is key and remember when both parties (client and video production team) are on the same page the better the outcome because everyone understands the purpose and the objective of the video. This saves time and helps illustrate what is expected.
Finances are also covered during pre-production. Depending on what needs to be accomplished during the shoot will dictate the cost of the video. As the videographer you should know what tools you need to complete the job and if you charge more to use those tools that should reflect in your pricing.
The idea of the project is revealed during the pre-production. What needs to be said and who will be involved in the production. Is the CEO going to talk about the company or are we going to focus on individuals who have benefited from the company? Who are the individuals who will be on camera? Have they been screened and interviewed before they go on camera? Many times, you can tell if someone will be great on camera by what they have to say during the pre-interview. Is the video going to be used primarily for social media or will it be on the client’s web site? What are the objectives of the video? Is there a script for the video or will there be interviews? And if there are going to be interviews who is responsible for coming up with the questions? Deciding on a date for the shoot as well as who is involved and when everyone should be on set is all part of the pre-production process.
Once a location has been chosen, it is up to the videographer to scout out the location. In doing so, they get a feel of the lighting at the location, electrical outlets, and best rooms to record in. Is there heavy street traffic nearby, if so, you will need a plan to eliminate the traffic noise by sound proofing the set.
Once the main idea has been announced, the videographer can now come up with a shot list or a potential shot list on what should be covered for boll purposes. Hopefully, you can use shots that relate to what is being said in the video.
If done correctly, the pre-production process can wrinkle out any uncertainties the client or videographer may have. Communication is key during this time and it is best to understand each other completely so both parties can feel confident going into production of the shoot.