If you’re a business, or organization you are looking for ways to expand your business and attract more customers. Video marketing is a great way to expand your business in 2019. Videos are being played on Facebook, Instagram, websites you name it they are playing. Creating videos for social media is a great way to get the word out about your business or special offer. However, just like you, many other businesses are creating videos to captivate their audience. With so many videos fighting for attention there is quite a lot of competition and some are creating noise. So how can you create a video or a set of videos that will help you stand out from the crowd in 2019?
The truth is your phone in your pocket is an amazing tool. But if everyone else is using their phone to shoot their own videos how are you going to stand out? I will tell you how you can stand out…hire a professional videographer. Videographers can help create stunning imagery that you just can’t. Whether it be due to the lenses they choose, cameras they use, or the education that backs up their skill, they are professionals in a field that you’re not a part of.
Let me break it down for you so you can understand why hiring a professional is a must for your business to stand out in today’s video market place. I am going to start out with the most basic of reasons. Most professional videographers have gone to school for their craft, or they have been in the business for many years in which they have learned the skill. They understand what lenses to choose to create the imagery, they understand the importance of creating shot lists and scripts so that you can put your best foot forward.
Your phone can’t compete with a broadcast camera such as the GH5s. These cameras do exceptionally well under low light conditions, have better dynamic range, and have bigger sensors for that lovely blurry background called “bokeh,” that everyone desires.
Videographers understand how to light interviews, as well as products. Lighting goes a very long way and if not done correctly, it is one of the first signs of armature videos. Depending on the story being told lighting will dictate the way the videographer will position their lights. When you use the office lights to light yourself you are doing yourself a disservice. Most lights in offices have a very greenish tint and if you’re only using those that are attached to the ceiling you will have dark circles around your eyes in the videos. Therefore, it is important to pay attention to lighting and how best to accomplish the look that fits your video needs.
Next is sound. Have you ever heard the ridiculous sound from a phone? It sounds hallow and it not only picks up your voice, but it picks up everything else that can be heard. The phones use an automatic gain control for volume which means it hunts for any sound to record. Professional sound recorders can record in manual mode which means you dictate what is being picked up by the mic and by how much. What kind of microphone will you be using with your phone? This is another reason to hire a professional to record your marketing videos for social media. All microphones are not the same and they are tools to be used in different circumstances. Is the room you’ll be recording in echoey? If so, you will want to record with a hyper-cardioid or super cardioid microphone. These mics are highly directional and pick up only what is in front of them such as your voice and not the sounds to the side of them. These mics cannot be plugged into your phone because they require phantom power. Phantom power is usually 48 volts and is used to power most cardio microphones.
I can go on and on with reasons why it is not wise to shoot your own videos. If you’re shooting who is working? Search for a videographer who has experience with storytelling, interviewing, and one who has a good reputation. Your video will stand out and will rise above the noise that plagues the internet. I wish you will for 2019 and I hope your business videos are a success for 2019. I would like to know what you think makes a good video and why you think it is important to hire a professional to create your videos for your business.
If you would like to discuss videos for your business feel free to email me at: email@example.com or visit my website to view my work www.cookfilms.co
Many companies' video strategy efforts fail. I produce short films and high-quality video content that successfully communicates their message and allows them to be confident and stand out from the crowd.
I have been working in television and media for over 18 years. My experience includes news photojournalist, editor, producer and storyteller.