Testimonies for your business are crucial. I know if I am about to buy anything, I first look for a testimony or review. You want to hear what other people think about a product or service. If you have the time and client to get a testimony for your business DO IT….it can only be beneficial. I had a client of mine do a testimony for me. I told her to talk to the camera as if she were talking to a good friend. What do good friends do….they want to lead their friend to an exciting experience. Whether it be a product or a service, they want to talk to you about it. So if you have a client who really liked your work or product, ask them if they would be willing to talk on camera about it.
I have been working in television/media for over 17 years. My experience includes news photojournalist, editor, producer. Essentially I am a storyteller.