Cook Films | Fresno CA from Cook Films on Vimeo.
My services include documentary work, company branding through storytelling, public service announcements, and other promotional work.
I strive to give you the very best, and understand how important it is to get your message across to your target audience. Therefore, I will discuss in depth with you the best way to approach your video production needs. Together we can focus on your target audience, goals, story structure and how best to distribute your video. My goal is to help you succeed.
I specialize in creating origin stories. These stories focus on how a brand, business, or idea came about.
I also create stories for nonprofits that focus on how they make an impact on the community that they serve.
Vision stories are also very popular. Vision stories share the greater vision for a business, nonprofit, or idea.
Feel free to call me or email me to set up a time so we can discuss what strategy works best for you.
What I offer:
Videography
Editing
Transcriptions
Captions
Voice Over
Concept and Story planning
Producer
Teleprompter service
Motion graphics
I strive to give you the very best, and understand how important it is to get your message across to your target audience. Therefore, I will discuss in depth with you the best way to approach your video production needs. Together we can focus on your target audience, goals, story structure and how best to distribute your video. My goal is to help you succeed.
I specialize in creating origin stories. These stories focus on how a brand, business, or idea came about.
I also create stories for nonprofits that focus on how they make an impact on the community that they serve.
Vision stories are also very popular. Vision stories share the greater vision for a business, nonprofit, or idea.
Feel free to call me or email me to set up a time so we can discuss what strategy works best for you.
What I offer:
Videography
Editing
Transcriptions
Captions
Voice Over
Concept and Story planning
Producer
Teleprompter service
Motion graphics
What is a company branded story?
A company branded story can help you connect with your audience. People connect with stories, they have been doing so for a very long time. When you explain how your business and or organization started you give your audience a behind the scenes look at your history. When you are transparent you build trust, and that trust will be apparent when customers patron your business, not only for the items or services you sell, but because they connected with you. Connecting is key. Customers don’t want a hard sell, they want to better understand the meaning behind the business. By connecting with your customers’, you will sell more, and you will be remembered. We tend to forget about last weeks sale, but we will always remember a good story.
Stories can connect people with people. That is why stories are so important. They personify and thus relationships can be built. Within your story you can characterize your brand. Explain what it is that sets your business and or organization apart from others. What is it that makes you different? What struggles did you face to get to where you are now? Don’t be afraid to share your ups and downs with your audience.
How do I tell branded stories?
I feel it is very important to have a conversation with the owner before I even start shooting their story. Whether we talk in person or over the phone, it is imperative that I get your story and understand how I should shape it. When it is time to meet in person, we will already have known each other, making the interview more like a conversation over coffee than an intense interview.
On the day of the shoot I will interview the main subject and then gather video footage that best represents what the interviewee said.
A company branded story can help you connect with your audience. People connect with stories, they have been doing so for a very long time. When you explain how your business and or organization started you give your audience a behind the scenes look at your history. When you are transparent you build trust, and that trust will be apparent when customers patron your business, not only for the items or services you sell, but because they connected with you. Connecting is key. Customers don’t want a hard sell, they want to better understand the meaning behind the business. By connecting with your customers’, you will sell more, and you will be remembered. We tend to forget about last weeks sale, but we will always remember a good story.
Stories can connect people with people. That is why stories are so important. They personify and thus relationships can be built. Within your story you can characterize your brand. Explain what it is that sets your business and or organization apart from others. What is it that makes you different? What struggles did you face to get to where you are now? Don’t be afraid to share your ups and downs with your audience.
How do I tell branded stories?
I feel it is very important to have a conversation with the owner before I even start shooting their story. Whether we talk in person or over the phone, it is imperative that I get your story and understand how I should shape it. When it is time to meet in person, we will already have known each other, making the interview more like a conversation over coffee than an intense interview.
On the day of the shoot I will interview the main subject and then gather video footage that best represents what the interviewee said.
Meet Gerry Caputo, owner of Mariposa Coffee Company
I helped Gerry tell his story, and now he can share it with the world via video. Placing video branded stories on your website, Facebook, Instagram will get you more attention than a written article. With company branded short films, you get to introduce yourself to new customers. They get to hear from you, see you, and get some insight regarding your business.
I helped Gerry tell his story, and now he can share it with the world via video. Placing video branded stories on your website, Facebook, Instagram will get you more attention than a written article. With company branded short films, you get to introduce yourself to new customers. They get to hear from you, see you, and get some insight regarding your business.
Video Marketing By The Numbers
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
"I would highly recommend Jeff Cook and Cook Films. This is the second time I have done a project with Jeff and both times the finished project was outstanding. He is very professional and makes you feel so at ease. You can trust that when you hire Jeff you will be very impressed with his professionalism and with the quality of his work. I would certainly hire him again!"
-Jerilyn Zaveral, God's Healing Space
"I have worked with Jeff on several occasions. He is professional, friendly and creative. I recently hired him to create a promo video for my photography business, and I am very pleased with the results."
- Crystal Kelley, Capture Life Events
"Jeffrey made me some awesome videos for my business Fresno Fit. He is very easy to work with, professional and VERY fast turnaround."
-Nestor Flores, Fresno Fit
"The shots Jeff obtained were of a very high quality and led to the creation of some beautiful short films about our organization and the work we do here in the US."
-Kacie Renfro, Sponsorship Community Specialist, US Programs, Save the Children
-Jerilyn Zaveral, God's Healing Space
"I have worked with Jeff on several occasions. He is professional, friendly and creative. I recently hired him to create a promo video for my photography business, and I am very pleased with the results."
- Crystal Kelley, Capture Life Events
"Jeffrey made me some awesome videos for my business Fresno Fit. He is very easy to work with, professional and VERY fast turnaround."
-Nestor Flores, Fresno Fit
"The shots Jeff obtained were of a very high quality and led to the creation of some beautiful short films about our organization and the work we do here in the US."
-Kacie Renfro, Sponsorship Community Specialist, US Programs, Save the Children