What is a company branded story? A company branded story can help you connect with your audience. People connect with stories, they have been doing so for a very long time. When you explain how your business and or organization started you give your audience a behind the scenes look at your history. When you are transparent you build trust, and that trust will be apparent when customers patron your business, not only for the items or services you sell, but because they connected with you. Connecting is key. Customers don’t want a hard sell, they want to better understand the meaning behind the business. By connecting with your customers’, you will sell more, and you will be remembered. We tend to forget about last weeks sale, but we will always remember a good story. Stories can connect people with people. That is why stories are so important. They personify and thus relationships can be built. Within your story you can characterize your brand. Explain what it is that sets your business and or organization apart from others. What is it that makes you different? What struggles did you face to get to where you are now? Don’t be afraid to share your ups and downs with your audience.
How do I tell branded stories? I feel it is very important to have a conversation with the owner before I even start shooting their story. Whether we talk in person or over the phone, it is imperative that I get your story and understand how I should shape it. When it is time to meet in person, we will already have known each other, making the interview more like a conversation over coffee than an intense interview. On the day of the shoot I will interview the main subject and then gather video footage that best represents what the interviewee said.
Meet Gerry Caputo, owner of Mariposa Coffee Company I helped Gerry tell his story, and now he can share it with the world via video. Placing video branded stories on your website, Facebook, Instagram will get you more attention than a written article. With company branded short films, you get to introduce yourself to new customers. They get to hear from you, see you, and get some insight regarding your business. After I edited Gerry’s branded story I received this very kind review: "I would recommend Cook Films a million times over. Not only is Jeff professional and skilled with a fantastic artistic eye for capturing just the right shots, he is wonderful to work with. He finished the film way sooner than I would have ever thought possible, and we were thrilled with the end result. We can't wait to share it with our customers on our up-and-coming website."
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot: